I build practical tech that gets used in the real world — not shiny artefacts that sit on shelves.
Capability beats dependency.
Values belong in the architecture, not the footer.
What DreamStorm Is
DreamStorm is my build studio — a place where I explore, validate, and ship solutions to real problems.
I specialise in conversational AI — voice and chat interfaces that extend human expertise and build trust through conversation.
Sometimes that becomes a product. Sometimes it becomes a partnership. Sometimes it stays as a prototype that taught me something important.
Either way, I build with the same principles:
Autonomy over control
Trust by design
Care and cultural grounding as architecture
Clarity over hype
Useful over impressive
Selected Work
Coach Emma
Conversational coaching companion built for Scaled Ambition.
100% pilot activation — 16/16 users engaged within 48 hours.
AI Integration Partners
A DreamStorm offering for turning proven frameworks into AI support clients can use between sessions — designed for privacy, trust, and adoption.
Learn more →Ray
A relationship coach AI exploring trust and connection through conversation (Master's research).
Vox
Personal wellbeing check-ins built for real life — conversational when it helps, structured when it matters.
Coach Strong
A coaching tool designed to build consistency and capability — without motivation theatre.
YourHQ
Websites for Kiwi tradies and small businesses. Built in 5 days. Managed forever.
yourhq.co.nz →How I Work
Understand
Start with the problem and the people it affects. Define what "better" actually means.
Validate
Test assumptions early. Evidence before ego.
Build
Lean MVPs with production-grade foundations.
Ship + Stabilise
Release, learn, refine — toward real-world use.
If you're here assessing my work for a role, start with Work and The Charter.